Have you ever stood in an art gallery and said to yourself: "My work is better than the art in this gallery. Why are these artists selling in galleries and I'm not?"
I have spent the last several years helping artists answer this question. I have discovered it is the little things that can make all the difference in an artist's career.
Before I share some of these little things that add up to make a big difference, let me introduce myself. My name is Jason Horejs, I own Xanadu Gallery in Scottsdale, Arizona. I have owned the gallery for over eight years, and have been in the gallery business for 17 years.
Can little things make a difference in your career? I invite you to ponder the suggestions below, all ideas I will expand upon in my upcoming workshop. These little ideas, put into practice with your marketing plan will help you present your work more professionally. They will help you get into galleries and sell more of your…