Saturday, January 18, 2014

Can you read the New Winsor & Newton Label ?


CAN YOU READ THIS ?

I am sure by now many of you have noticed the new packaging on the Winsor & Newton Watercolor tubes. If you’re like me, you might not be too fond of the new tubes or labeling.

Winsor & Newton’s thinking behind the new tubes was to go back to their roots in their design. I can understand that, but the problem is the new tubes are hard to read, (black type on a silver tube and the font is too small); you might as well get the magnifying glass out, and the color strip is small and not accurate.

What I liked about the previous tubes is that the labels were easy to read and see the color; it made painting a very intuitive process when reaching for the tube.

The new tubes are extremely hard to read, I now have to write the name of the color on a piece of tape then place it on the tube, (it’s too bad they decided to make these changes especially when it was working so well before).

When I spoke to Winsor & Newton USA they said that the company was aware of the problem and was in the process of changing the labeling and it would be changing but that was about 6 months ago and I see no change in site.

If you have comments on the labels and want you voice to be heard about these problematic labels, the best thing to do is to write a letter and contact Winsor & Newton main offices in London. The more people that comment the more likely they are do make changes so we can read them again.

Winsor & Newton

The Studio Building

21 Evesham Street

London, W11 4AJ

United Kingdom

You can also contact them online at http://www.winsornewton.com/about-us/contact-us/
Choose the British Flag on top of their website and then press the contact liken.


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